Identity theft is one of the fastest growing crimes in the United States, and Attorney General Cuccinelli, along with the U.S. Federal Trade Commission and 34 other states have taken action against LifeLock Inc, an identity theft protection provider that was not able to provide the security it promised its customers. Lifelock reached an agreement this week with the Virginia, FTC and other states after the company was investigated for allegedly purposefully misleading consumers.
The states and the FTC began jointly investigating LifeLock amid allegations that the company made a range of deceptive claims that misled consumers to believe its services were a "proven solution" that would protect against all forms of identity theft, including criminal, mortgage and child identity theft. The settlement also resolves allegations that the company misrepresented the nature of specific services it provided to protect or alert consumers when their personal information was compromised.
(From Pat Mullins March 12th, Chairman's Update)
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